Stacy Jo Dixon
Research expert covering social media usage worldwide
Online dating in the United States - statistics & facts
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Americans have fallen in love with online dating. The dating scene in the United States has undergone huge changes in the past decade. When looking for a romantic connection, it is now unusual not to use a dating app. Tinder and Badoo are the brands to beat in America, and Millennials are the generation that made online dating mainstream. Singles seem happy to battle through the potential pitfalls of meeting someone online, as companionship is a likely outcome for many.
Additionally, as of September 2023, 52 percent of online dating service users in the United States were Millennials, while 22 percent belonged to Generation Z and a further 22 percent to Generation X. Just one in five online daters were Baby boomers. Moreover, 67 percent of dating app users in the U.S. were men. On average, American online dating service users spent around 50 minutes per day on dating apps, with men spending slightly more of their time than women using such platforms.
In terms of downloads, Bumble took the top spot with 634,000 monthly downloads in June 2024, while Tinder ranked second with over 611,000 monthly downloads in the measured period.
Unfortunately, some users reported lying on their profiles. Overall, 21 percent of online dating service users in the United States had lied about their age, while 14 percent had falsified their income. Other things people were not completely honest about were their hobbies, interests, and height.
Nevertheless, dating apps have resulted in 75 percent of U.S. men who had met someone through such means reporting to have been in an exclusive relationship following meeting someone via an app, as did 66 percent of women.
Big-name dating brands continue to entice individuals seeking connections, and given the significant dependence of the dating scene on apps, it is likely that people will continue to overlook the possibility of individuals fabricating their dating profiles as online dating proves to be an effective way of meeting new people.
Online dating: a natural look for Millennials
Millions of people in the United States are looking for a match on dating apps. In 2023, over 17 percent of the population of the United States were using online dating services, translating to almost 60 million users. However, those looking to make a digital connection are not quite ready to invest money in the process. As of December 2023, 93 percent of online dating service users had not spent money on dating platforms.Additionally, as of September 2023, 52 percent of online dating service users in the United States were Millennials, while 22 percent belonged to Generation Z and a further 22 percent to Generation X. Just one in five online daters were Baby boomers. Moreover, 67 percent of dating app users in the U.S. were men. On average, American online dating service users spent around 50 minutes per day on dating apps, with men spending slightly more of their time than women using such platforms.
Where can you find your match?
In the United States, Tinder is the online dating brand that has gained the most awareness, with 76 percent of people in the country aware of the name. When it comes to usage, Bumble and Tinder were the joint-leading online dating services, both being used by 36 percent of online dating service users in the country. Badoo, Plenty of Fish, and BlackPeopleMeet followed, respectively. Grindr, the most successful dating platform among homosexual, bisexual, and trans individuals, held an awareness rate of 60 percent.In terms of downloads, Bumble took the top spot with 634,000 monthly downloads in June 2024, while Tinder ranked second with over 611,000 monthly downloads in the measured period.
A nation of hopeful romantics
Online dating apps present more opportunities for dates over traditional ways of meeting people, according to users in the United States, with apps offering more dating success than being connected by a friend or meeting someone at a concert or festival.Unfortunately, some users reported lying on their profiles. Overall, 21 percent of online dating service users in the United States had lied about their age, while 14 percent had falsified their income. Other things people were not completely honest about were their hobbies, interests, and height.
Nevertheless, dating apps have resulted in 75 percent of U.S. men who had met someone through such means reporting to have been in an exclusive relationship following meeting someone via an app, as did 66 percent of women.
Big-name dating brands continue to entice individuals seeking connections, and given the significant dependence of the dating scene on apps, it is likely that people will continue to overlook the possibility of individuals fabricating their dating profiles as online dating proves to be an effective way of meeting new people.
Stacy Jo Dixon
,
Aug 2, 2024
Stacy Jo Dixon
Research expert covering social media usage worldwide
